“简单的美好  动人的质朴  设计的理想国”

                                ——予舍设计

Simple pleasure and touching simplicity in a Utopia for design.

——Yushe Design

“三十分钟做一个本子……一月养成一个习惯……十年做一番事业……二十年养大一个小孩……一百年变成一堆灰土”

——THM

 Making a notebook for half an hour, forming a habit for one month, realizing achievement for a decade, raising a child for twenty years, and falling into dust in a century.

——THM (The Handmade Master)

2012年10月，予舍设计与THM在“寻店”一见如故。

2014年6月， 予舍设计完成THM海上海“予店”的设计，初次的合作在对望中理解、认同。

2014年11月，予舍设计完成THM豫园“群店”的设计，并随后成为THM客流最多的一家分店。

2015年9月，予舍设计完成THM大悦城“悦店”。在这里，设计与产品、体验与售卖融为一体，难有界分。

2015年12月，予舍设计继续着THM田子坊“良店”、“极店”的设计。

现在，THM芮欧店和美罗城店的设计正在展开。

In October 2012 at ‘XUN’ shop, Yushe meet THM for the first time.

In June 2014 ‘YU’ shop was completed, which is also part of Yushe Design office. The cooperation was based on understanding of the value of design.

In November 2014 Yushe designed the ‘QUN’ shop in Yu Garden, and it soon became the most popular shop of THM brand.

In September 2015 ‘YUE’ shop in Joy City designed by Yushe opened. Design and products as well as experience and sale were balanced in harmony.

In December 2015 Yushe started the design of both ‘LIANG’ and ‘JI’ shops in Tianzifang.

Now the design of ‘RUI’ shop in Reel and ‘MEI’ shop in Metro City is launched.

“悦店”位于大悦城二期六楼一隅，开间小进深大且形状极不规则。

‘YUE’ shop is located on 6th floor of Joy City’s new wing. The original floor plan is particularly irregular with a large depth but a narrow opening to the atrium.

建筑师利用不规则的店铺形状，形成引导力很强又曲折有趣的游览路径，丰富了购物体验，化劣势为优势。

Yushe tries to define a circuitous and guided loop through the shop on base of the irregular layout, enriching the experience of tour and shopping.

根据THM的经营策略，予舍设计采取竖向分隔空间的手法，将“悦店”在标高上分为三个层次，解决三种不同的功能定位：逛街环路、抬高展台、下沉手工体验岛。

According to THM’s business strategy, ‘YUE’ shop is divided into three levels orientated different functions: a loop for tour, two elevated stages for special exhibition and three sunken islands for handcraft class.

逛街环路：建筑师将店铺地坪通过架空地板抬高至桌面高度，外侧为货品墙，内侧为货品柜，顾客行走其上，如T台走秀般穿行于货架、柜台的集市之间。

Loop for tour: The basic level is elevated to the table height with cabinets along inner side and product-display walls outside. Customers walk along the loop between shelves of products, as models show on catwalk.

抬高展台：建筑师结合逛街环路的两处转折节点，再次抬高地坪，作为THM当季新品的展区，通过家具的陈列，如话剧场景般呈现在店铺之中，营造空间亮点。

Elevated stages: The floor is raised further at two corners of the loop as exhibition stages for THM’s seasonal special products. These two areas are highlighted as the stage of theatre.

下沉手工体验岛：建筑师沿着逛街环路设置了两处下沉手工体验区和一处下沉多功能活动区。这些强调体验感受的区域，需要更加稳定而内向的空间。外围货柜经过专门的高度设计，一举两得。对于手工体验者而言起到了很好的隔挡与围护，对于逛街购物者而言又是很好的展示货架。

Sunken islands: Three sunken areas are set along the loop as two of them are set for handcraft class and the other for multi-functional activities. These experience-oriented places need stable and inward space with product shelves as protection.

设计公司：予舍设计

设计团队：许异   陈潇   Timothy Jeng   李柯

设备团队：高善通

网站：    http://www.yushe-sh.com/

摄影师： （T+E视觉摄影）胡义杰

Design office: Yushe Design

Design team: Xu Yi   Chen Xiao   Timothy Jeng   Li Ke

Engineering team:Gao Shantong

Website: http://www.yushe-sh.com/

Photographer: (T+E) Hu Yijie