“Volley ”品牌是创立于1939年的澳洲国民运动品牌，该品牌致力于打造经典运动时尚单品，其简洁清爽的外表、舒适百搭的特性受到王菲等明星的青睐和众多年轻人的喜爱。该项目于2018年8月于上海浦东世纪汇广场开业，选择上海开店是Volley选择入驻中国市场的一个标志性举措，这也是Volley 在全球范围内的首家实体概念店。

零售空间如今已经成为一个复合概念，不同零售模式的结合在表面上带来了零售行业的丰富性，但其真正意义在于和客户建立联系。对于volley而言，产品与顾客之间的联系体现在鞋盒上。从生产到购买，一方小小的鞋盒成为品牌价值的载体，经由不同渠道传递到顾客手中。设计师由此考虑，采用了鞋盒元素运用到空间整体形态的构建上，通过盒子与盒子在空间中的自由交叠，构造出空间墙体和中岛陈列的三角不规则体块。

主体墙面同样运用了盒子元素，设计师用时下流行的材料——亚克力，来表现来自品牌经典的黄绿色带的设计，同时也形成了空间的主题色。磨砂亚克力与原生牛皮纸盒组合，在质感上形成反差的同时，也保证了陈列区设计的整体性，醒目又具有标识。

打破以往商业零售常规的模块和结构件陈列方式，墙上的每一个盒体背面都装有强力吸铁石，和隐藏在结构后面的金属背板相吸，形成一个承重可观的展示盒，并且实现了盒体在正面看不到任何的固定结构件，保持的整理的美观性。在后期的实际使用中，可随时装卸，提供了多种自由组合的可能，以环保轻便的方式将空间的可持续性发挥到了最大化。店铺地面运用定制着品牌黄绿色的水磨石与收银台形成一个整体，背景墙运用透明pc墙板，形成特殊的通透性和反射性墙面。

店铺外立面设计选用了现今成熟的科技互动技术，荧光灯管随屏幕内容交替闪烁，在光影变化中传播着品牌的潮流文化，也是整个店铺的一大亮点。

“Volley”as the brand , is an Australian national sports fashion brand that founded in 1939. The brand is committed to create classic sports fashion items. It’s simple and fresh appearance, comfortable and versatile characteristics are favored by celebrities like Faye Wong and the youth. The flagship store opened on August at Shanghai Century link mall. The opening of their first flagship store around the world in Shanghai is a landmark for Volley to enter the China market.

Retail space has become a comprehensive concept. The combination of different retail business models making this industry more abundant, but the real significant value of retail is to make the connection with customers. For volley, the connection between the product and the customer is the shoe box. From production to merchandize, a small shoe box carries the value of the brand, which is delivered to customers through different channels. Designer, therefore, using shoe box as the concept to form the space shape and to divide the function.

The main wallsare using a popular material – resin acrylic to present the brand classic yellow-green color, meanwhile become the color scheme. Frosted acrylic combine with the recycle card board box ,creating the contrast of texture while keeping the integrity of the display which is striking and visualized.

Avoiding the traditional retail display module, every acrylic box is fix on the back metal wall by strong magnet which is very clean and organized at the front look and at the same time very flexible. This new display module which enable to display hundreds of boxes and products on wall without any fix components which consist the design sustainability & long-term functional idea. The floor is made by terrazzo which bespoke with green and gold color stone inside , connecting with the cashier counter become one integrity . The back wall is using a transparent PC wall which create a unique frosted reflection effects.

The facade design using a new interactive technology with fluorescent tube which will changing when customers move, meanwhile spreading the brand's culture. It becomes a significant highlight of the store.