Malherbe Paris is assisting Sephora with its brand strategy to respond to its rapid growth & evolving market by designing new formats of Experience Stores in premium locations all over Asia. The new ShenZhen store, an ultra-connected experience is the largest Sephora store in China.

默荷贝巴黎正协助丝芙兰的品牌战略通过其在亚洲各地设计新形式的体验店，以应对其快速增长和不断发展的市场。全新深圳店铺是一种超级连接体验，是中国最大的丝芙兰店。

Over 10m high facade features dynamic artwork made with Sephora’s black & white DNA stripes full of movements & freedom like Beauty is, feminine curve shaped doors are welcoming people to walk in and explore this new vibrating concept Sephora store. This store is designed to be trendy, funky & evaluative. Its major circulations, indicated by suspended mirror leading full of energy the shoppers to discover around.

高10m的外立面采用丝芙兰的黑白DNA条纹制成，充满动感和自由感，仿佛充满美感的女性曲线形入口大门引导大家走进这家全新概念丝芙兰新店，这家店铺旨在时尚，时髦，创意上进行设计。它的主要客流由悬挂的镜子作为指示，让消费者充满动力探索此店铺。

The central part of the store, dedicated to different experiences & services, features two large Beauty Studios hosting exclusive makeup lessons, products testing and specific events. It has professional makeup lighting, like in fashion show backstage.

店铺的中心位置专注于提供不同的体验和服务，设有两个大型美容工作室，举办化妆课程，产品试用和特殊活动。它具有专业的化妆照明，就像在时装秀的后台一样。

The store features the latest LED technology. A dynamic LED screen banner wrapping the wall bays makes the images spring all around the store.

此店铺采用最新的LED技术, 环绕背柜的动态LED屏幕横幅使图像在店铺中四处展现.

This store is fully furnished with new improved fixtures equipped with digital price tags, iPads & LED lighting. A service E-commerce wall offering the customers direct access to the on-line store for a larger selection of products or for brands those are not physically available in the shop. This reinforces the digital reputation of Sephora. This new Sephora Uniwalk store will stand out from its competitors all over the world. Sephora is transforming retail experience to an interactive Beauty playground 

此店铺设备齐全，配备了经过改进的新型灯具，配备了数字价格标签，iPad和LED照明。服务式电子墙可让客户直接访问线上商店，以获取更多产品选择，以此增强了丝芙兰的数字声誉。全新丝芙兰Uniwalk店铺将在世界各地的竞争对手中脱颖而出。丝芙兰正将零售体验转变为互动式的美容游乐场。

AESTHETICS & SPATIAL DESIGN

Over 10m high & approx 57 metre long facade features a new creative and dynamic artwork created with the Sephora black & white DNA stripes, curvy lines are drawing the entrances, welcoming people to walk in and explore this new vibrant Sephora store.

Store is zoned very efficiently giving different experiences & services, features two large Beauty Studios hosting exclusive makeup lessons, products testing and specific events.
This large store of 714 sqm is zoned in 3 pads for an easier customer journey introducing make up, skin care, fragrance & hair care.

Animated by a dynamic irregular black & white pattern & a reactive mirrored ceiling. Each zone features different experiences, services & beauty advises.

美学与空间设计

超过10米高，约57米长的外立面采用丝芙兰黑白DNA条纹创作的新颖创意和动感艺术品，弯曲的线条入口处，欢迎人们走进去探索这家充满活力的新丝芙兰店铺。

商店非常有效地划分区域，提供不同的体验和服务，设有两个大型美容工作室，提供独家的化妆课程，产品测试和特定活动。 这家占地714平方米的大型商店分为3个板块，为客户提供更轻松的旅程，包括化妆，护肤，香水和护发。

动态的不规则黑白图案和反应性镜面的天花板营造出生气勃勃的氛围, 每个区域都具有不同的体验, 服务和美容建议。

REALISATION EFFICIENCY

In a span of 3.5 months from brief till completion & less than 45 days of construction, Sephora Uniwalk Shenzhen store has opened in November 2019

实现效率

从收到简报至完工仅需3.5个月的时间，少于45天的施工时间，丝芙兰Uniwalk深圳店于2019年11月开业。

WELL-BEING & ENVIRONMENTAL CONSIDERATIONS

The store is environmental friendly with its low consumption lighting fixtures.
 The use of LED technology has reduced heat & a VM system is supporting air-conditioning diffusion

The store offers wide range of organic products & 3 levels of pollution resistant skincare. Professional make up light with a smart dimmable detector is installed above the Beauty studios. Mirrors are equipped with USB & chargers for client use.

健康与环境注意事项

此店铺以其低消耗的灯具并且是环保的材质。 LED技术的使用降低了热量，并且视觉陈列的系统支持空调扩散。 此店铺提供各种有机产品和3种抗污染的护肤品。 在美容Studio上方安装了带有智能可调光检测器的专业化妆灯。镜子配有USB和充电器供客户使用。

USE OF PRODUCT TECHNOLOGIES

Over 10 meter high facade was the most challenging part of the project. Wrapping 3 buildings with different architecture, its runner over 57 m long interior & exterior of the wall, lounging a big plaza.

产品技术的使用

超过10米的外立面是该项目最具挑战性的部分。 包裹着3座不同建筑物，其流道的内外长超过57 米，位于一个大型广场上。

PROJECT CHALLENGES & SPECIFIC SOLUTIONS

The store features the latest LED technology. A dynamic LED screen banner wrapping the wall bays makes the images spring all around the store.

This store is fully furnished with new improved fixxtures equipped with digital price tags, iPads & LED lighting.

A service E-commerce wall offering the customers direct access to the on-line store for a larger selection of products or for brands that are not physically available in the shop. This reinforces the digital reputation of Sephora.

项目挑战和特殊解决方案

该商店采用最新的LED技术。 动态LED屏幕横幅包裹着背柜，使图像在店铺中四处展现。

这家店铺设备齐全，配备了改进的新设备, 数字价格标签，iPad和LED照明。

服务式电子商务墙，可为客户提供直接访问在线商店的渠道， 这增强了丝芙兰的数字声誉。